Monday, March 9, 2015

Lot 48: Starting Sponsorships

I am thrilled to have my week of guest posts start off with this topic - Sponsorships.  Lauren is here to give you some advice on this tricky subject.  These are great things to keep in mind, whether you are new to sponsorships or have been offering them for awhile.

Stay tuned next week for an announcement regarding my Sponsorship Program - I think you'll like it!

hello all the joys readers!! i am so happy that megan has allowed me to take over the blog today!! i'm so excited!  i'm lauren and i blog over at lot 48.  i blog about life, films, entertainment, really whatever pops into my head as i am drifting off to sleep at night.  what you won't find on my blog are recipes, fashion posts, beauty posts, or diy posts.  i so not crafty, clueless about makeup and fashion and don't like to cook!

today i wanted to talk about what i wish someone had told me when i opened my blog to sponsorships.  as i have had my sponsorships open for a while now, i think i have found some good and bad things about the process and tips to know before you open your blog to that.

be dedicated to spending A LOT of time blogging. when someone spends their good hard earned money to sponsor my blog and i promise then a sponsor highlight, giveaway, guest post, social media love, whatever, i want to deliver.  i don't want to waste anyone's money.  so when i get a new sponsor, i put them in a separate list in my bloglovin account.  i check that list first each morning and then schedule out tweets about their posts every day.  this is a very important part.  i promise my sponsors plenty of social media love, so i want to be sure that i am tweeting, pinning, facebooking every awesome post they have.  it takes a lot of time because you want to be sure to write frequently, schedule your own social media, and then spend time reading all your sponsors posts and schedule social media for their posts.  it takes a lot of time.


be organized.  it's really easy to let sponsorships slip through the cracks.  each sponsorship gets a different perk.  that could be a guest post, highlight post, etc.  i organize everything in my calendar so i know that this sponsor gave me her responses to the sponsor highlight and what day it will run, etc.  and to make absolute sure i don't forget, i go ahead and try to create their photo immediately and put their answers in a blog post and schedule it for that day.  when i see on my dashboard that it is scheduled, i know that i need to write an actual post with their sponsor highlight.  it makes things a lot easier. the most frustrating thing is when a sponsor doesn't respond when i ask her the questions!

ask for testimonials!!  it really helps when you have testimonials on your sponsor page.  that shows a potential sponsor that other sponsors liked you and shows that you are a good sponsoree.  (is that the right word?)  i know that i always look for testimonials when i consider sponsoring someone.  i want to know that i won't be wasting my money!

do giveaways!  some sponsorees (?) are afraid of hosting giveaways, but giveaways are the best way for you and your sponsors to gain followers! they love it! and i love it too!! i was scared the first time i did it, but it went so well! we got so many entries!! do giveaways! do it!

thanks for reading!  hope it helps you as you open your blog to sponsorships!
  

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